Brevo Pricing (2026): Plans, Limits, and Which One to Choose

If you’re considering Brevo, pricing can feel confusing because the “real cost” usually depends on limits like sending volume, automation needs, and how you manage contacts and segmentation. For SaaS teams, the best plan isn’t the biggest plan—it’s the one that supports onboarding flows and growth without paying for features you won’t use yet.

In this guide, you’ll get a practical breakdown of Brevo pricing in 2026, what to watch out for, and which plan is best for your stage.

“If you’re still comparing platforms, our Best Email Marketing Software for Small Businesses in 2026 (Free + Paid Picks) guide covers the top alternatives and who each tool is best for.”

Quick Verdict (Fast Picks)

• Best for early-stage SaaS (simple email + basic automations): Start with the lowest plan that supports your onboarding flows.
• Best for growth teams (more automation + segmentation): Choose a mid-tier plan once you’re sending consistently and running multiple sequences.
• Best if you want more than email (multi-channel + team needs): Upgrade only when you actually use those channels or advanced features.

What Matters Most in Brevo Pricing (Don’t Ignore These Limits)

Before choosing a plan, check these four things:

1. Email sending volume
   Most teams underestimate how fast this grows (newsletters + onboarding + re-engagement).
2. Automation features
   If your SaaS relies on onboarding sequences, activation nudges, and trial reminders, automation isn’t optional.
3. Contacts & segmentation
   Some platforms price by contacts, others by sending. Make sure the plan matches your list growth.
4. Support level & team features
   If you run campaigns weekly, faster support can be worth paying for.

Internal link (place here):
“To automate workflows between Brevo and the rest of your stack, our Best Workflow Automation Tools roundup is a great next step.”

Brevo Plans: Quick Comparison Table (2026)

Note: Brevo plan names and exact pricing can change. Use this table to understand what you should compare (limits + use case), then confirm the current numbers on Brevo’s pricing page.

Brevo Free Plan

Overview

The Free plan is best if you want to test the platform UI, build 1–2 simple campaigns, and validate deliverability. It’s not ideal if you want a serious onboarding system, but it can be a good starting point.

Best for

• brand-new SaaS projects
• creators testing a newsletter
• early validation stage

Pros

• zero cost for learning the tool
• quick setup to test campaigns

Cons

• sending and feature limits can become restrictive fast

Brevo Starter Plan

Overview

Starter is typically for teams that want consistent email campaigns without needing advanced automations. If you primarily send newsletters and basic promos, Starter can be enough early on.

Best for

• content-led SaaS sending newsletters
• early-stage marketing without complex lifecycle funnels

Pros

• affordable way to scale beyond Free
• good for consistent sending

Cons

• may feel limiting if you rely on onboarding/trial automations

“To automate routing and cross-app workflows, check our Best AI Workflow Automation Tools (2026): Zapier vs Make vs n8n + Alternatives list.”

Brevo Business Plan

Overview

Business is usually the best fit for SaaS teams that rely on automation: onboarding sequences, activation nudges, trial reminders, and segmentation. If you’re publishing content and converting readers into signups, Business typically gives you the tools to run lifecycle email properly.

Best for

• SaaS onboarding + lifecycle marketing
• teams running multiple sequences
• segmentation-driven funnels

Pros

• stronger automation capability
• better fit for trial-to-paid workflows

Cons

• you shouldn’t pay for Business if you only send occasional newsletters

“Pair Brevo with pages from our Best Landing Page Builders for Small Businesses (2025) roundup to boost signups before you even send emails.”

Brevo Enterprise Plan

Overview

Enterprise is for teams that need higher volumes, more seats, stricter permissions, security requirements, and priority support. Most new SaaS sites don’t need this until they’re operating at scale.

Best for

• larger marketing teams
• high-volume sends
• advanced admin/security needs

Pros

• built for scale + support
• customized approach

Cons

• not cost-effective for smaller teams

Which Brevo Plan Should You Choose? (SaaS Use Cases)

Use case 1: You’re pre-launch or very early

Start with Free to test the editor, build a simple list, and send a few emails. Upgrade when you’re publishing consistently and list size starts growing.

Use case 2: You publish content and send newsletters weekly

Start with Starter if you mostly do campaigns. Upgrade to Business if you begin running multiple sequences (onboarding, activation, re-engagement).

Use case 3: You rely on onboarding sequences (trial → paid)

Go Business once your funnel depends on automation and segmentation. That’s where Brevo starts to make sense for SaaS growth.

Brevo vs Alternatives (Quick Guidance)

Brevo can be a strong choice when you want a flexible platform and lifecycle marketing. But if you prefer a simpler UI or different strengths, check your alternatives.

“To compare more tools side-by-side, our Best Email Marketing Platforms for Small Businesses in 2026 (Free + Paid Picks) guide includes additional options for different budgets and workflows.”

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